Description
What if the very experience the system used against you is the most powerful business asset you will ever have?
How to Social Entrepreneur is a methodology handbook, teaching curriculum, and business planning tool for anyone ready to turn lived experience into purposeful, profitable action. Built on three proven frameworks — the 5 Principles of Design Thinking, the Lean Canvas Business Plan, and the 4 Quadrant Pitch Template — this guide teaches readers to identify the problems they are uniquely positioned to solve, design solutions that generate both revenue and social impact, and pitch their vision with clarity and confidence.
Na’im Al-Amin developed this curriculum from the inside out. As the former Founder and CEO of Swagg Inc., a nonprofit that reduced recidivism, elevated communities, and redefined how mission-driven organizations generate revenue, Al-Amin built his methodology from thirty years of lived experience with mass incarceration — and proved it works. This is not theory. It is a blueprint distilled from real organizations, real partnerships, and real transformation.
Designed for workforce development programs, reentry initiatives, entrepreneurship training, and community education settings — and equally powerful in the hands of an individual ready to build something that matters.
Lived experience is not a liability. It is expertise. This book proves it.
PRE-ORDER. October 5, 2026 launch.
