Case Study

Hot Tub Mommy, Nicole Lance

"I went from overwhelmed and hopeless to soaring with confidence in the space of one call. What she delivered was a straight shot of sunshine to my soul."

Nicole Lance

Busy mom & entrepreneur Nicole was afraid of how massively time-consuming the publishing process would be:

Before teaming up with Hezzie Mae, Nicole felt totally overwhelmed at the thought of navigating the publishing process all by herself. While she knew she was perfectly capable of learning how to do so, she didn’t have the time or capacity to figure out all of the steps, and to do them well.

She was feeling hopeless, wondering if she was ever going to be able to bring her dream to life. She knew she had a great book idea that she was excited about, but it just felt like she was *never* going to be able to actually tell someone her book was available for purchase somewhere.

She’s got a very busy business and home life with a little one who demands a lot of time and attention and a partner who is every bit as busy as she is. She was worried that even if she teamed up with someone to help her publish, it would be a massively time-consuming process that would cause more stress than it would alleviate. (In her words: “Boy, was I wrong about that!”)

Here’s what we did for Nicole to get her dream book onto the shelves, even with her busy life:

  • Tailored publishing plan that allowed her to stay on track despite her busy life so that she could bring her book to market without added stress.
  • Designed a creative strategy that not only enhanced her vision but also allowed her to offer something more meaningful than she had imagined, tying her deeply personal story to a core value in her brand.
  • Facilitated multiple rounds of editing—developmental, beta, copy, and line—to ensure the very best version of her book was ready for readers.
  • Aligned her personal journey and creative vision, providing key services like custom illustrations and cover design so that she could publish a book that resonates with the general reading audience and her passion for empowering women in executive leadership.
  • Helped align her book with her broader business so that she could communicate her vision more powerfully in all areas of her work.

Nicole can finally say her book is available and ready to buy:

Nicole’s book is now out in the world, and she’s beyond thrilled with how it all came together. The tailored publishing plan helped her stay on track without adding any extra stress to her already packed life. Together, we created something that went beyond her original vision, and now her book perfectly aligns with her business.

Even better, the process gave her the confidence and excitement she was missing. Nicole can finally say her book is available—and it’s making an impact.

The one and only time Nicole Lance and I have shared physical space…but it won’t be the last!

“I feel like the clouds parted and the angels started singing when I began working with Heather at Hezzie Mae.”

From our first consultation about my book, she gave me a feeling of confidence I’d been missing sorely. I felt like I had a partner who perfectly understood my vision and was excited about bringing it to life. She was thorough, professional, compassionate, and so utterly competent – I knew I had found the right partner to help my dream come true!

I went from overwhelmed and hopeless to soaring with confidence in the space of one call. She was easy to work with and helped my project along in a way that fit with the busy-ness of my life. Instead of adding stress, she actually added a hefty dose of confidence and excitement which infused even my other work.

Her creativity and unique ideas added dimensions to the project I never could have come up with on my own. I was so jazzed to be working with her that I added on a marketing package and WOW. What she delivered was a straight shot of sunshine to my soul. While the marketing was focused on my book, she saw me and my project in a way I’d never considered, and her words and insights are now a core component of how I talk about my business and myself, not even just about the book! ”

Nicole Lance, Hot Tub Mommy

Nicole Lance, Hot Tub Mommy

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